Business Leadership & Marketing
Explore the exciting world of business and marketing. In Year I, students will learn how an effective business is run and how to write a business plan and funding proposal. During Year II, students will focus on marketing, and will learn how products are developed, branded, and sold to businesses and consumers. Creative hands-on projects, multimedia presentations and group work lead students to an understanding of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Work-based learning strategies include cooperative education, entrepreneurship, and school-based enterprise. Training will also include experience in how to run a business, utilizing The Falcon’s Nest School Store - a student run enterprise and learning lab. DECA is the Career and Student Organization for this program and provides students the opportunity to participate in competitive events, community service, and leadership activities that will help them excel in workplace readiness skills through authentic experiences.
GRADES 11-12 | 120 MINUTES DAILY
INDUSTRY RECOGNIZED CREDENTIALS
- DECA School Based Enterprise Individual Certification (DECA SBE)
- ACT National Career Readiness Certificate